Women’s magazines are not just the best-sellers anymore.
They are also the oldest magazines, according to new research.
The best-seller list was published this week by the New York Times and Nielsen Media Research, with women’s and young women’s titles in second and third place.
Among the bestseller lists is the best seller for every category: sports, entertainment, food and travel, the most popular for the first time in 20 years.
The list also includes the top 10 best-reviewed titles, as well as the top 20 best-loved titles.
The Times and the Nielsen data were collected during the month of December, before the holidays and during a period of extreme economic uncertainty.
“The way that women’s media is constructed now, it’s more about selling to people who don’t have much disposable income,” said Anna Stokes, a communications professor at Ohio State University.
“It’s also about marketing the product to a specific demographic of consumers.”
While the list of best-sales titles includes more than 200 titles, there were about 200 new titles added to the bestsellers list between December 2017 and December 2019.
“We’ve seen a very dramatic change in the way women’s literature has been edited,” said Susan Jaffe, a senior editor at the Los Angeles Times.
“That’s because women are more likely to be the ones reading and listening to the work of women than they were a generation ago.”
Jaffe said the increase in women’s content over the past decade is not a surprise, and the industry’s shift to the digital era has resulted in a greater demand for older, more traditional content.
“If you look at the way magazines are written, there’s a lot of room for women’s voices, and that’s been a part of the story,” Jaffe told ABC News.
The new best-of lists will be published in the coming weeks.
For more, read: The 20 best books of 2017 and 2018 for children