India’s leading women’s sportswriter has launched a new women’s publication to combat the gender imbalance in the industry.
The Times of Indian, which has more than a million subscribers in India, is a digital magazine that covers everything from women’s football to volleyball.
It will be the largest of its kind in India and will launch in India in January, said the editor-in-chief of the online edition.
The Indian government has started its campaign to tackle the gender gap in sports by investing nearly Rs 5,000 crore in women’s and sports in the last two years, a senior government official said.
The initiative is part of Prime Minister Narendra Modi’s ‘Make in India’ policy, aimed at improving India’s economic performance and the quality of life of Indians.
“India is the only country in the world where women make up only a small proportion of professional sports players,” said Gautam Bhatia, the managing director of the Times Women’s Sports.
“Women are in less than a third of the professional sports teams, and in many cases, the women who play them are not even playing sports at all.
The Indian women’s game is among the worst in the World, and the gap is widening.”
The Indian National Sports Confederation (INSC) has been working for more than four years to open up the Indian women sports scene and bring women sports into the mainstream.
In March, the INSC announced the launch of the Indian National Women’s Sport Federation (INWSAF), an organisation of female sports teams.
The INSC hopes the launch will be a model for other countries to follow.